IBM’s Watson predicts Apple Watch as hottest holiday gift

Neil Hughes, writing for Apple Insider:

IBM Watson Trend is a free download from the iOS App Store, designed for both iPhone and iPad. It uses IBM’s supercomputer technology to read and interpret millions of reviews, expert blogs and social media conversations to determine what gifts people are talking about.

By far the most popular device on the list is the Apple Watch, which has maintained a “trend score” above 90 (out of 100) since mid-August. With a perfect score of 100 as of Wednesday, the Apple Watch has a score nearly double that of the next closest product: Samsung TVs.

Of course, the Watson algorithm simply says that users are talking about the Apple Watch, not necessarily buying it. Apple’s actual hottest selling product is the iPhone lineup, which observers expect to sell nearly 80 million units in this quarter alone.

It’ll be interesting to see if talking about buying an Apple Watch actually translates into sales.