Stuff:

Perhaps I’m now just an old social media git yelling at a heart-shaped cloud. Maybe Twitter isn’t misunderstanding the user experience at all, and it’s just a few long-term users who are grumbling. For all I know, Twitter newcomers worldwide are now sighing with relief because that difficult favorites button (three whole syllables!) has gone, replaced by clickable hearts. But a quick glance at replies to Twitter’s own tweets about the change suggests otherwise, and it really does feel like a mis-step that reduces the flexibility of a previously versatile feature.

As a maniacal Twitter user, I completely agree. While “Faves” may not have been great, “Hearts” seems infinitely worse. What if I wanted to bookmark someone’s outrageous or offensive tweet to refer to it later? Twitter seems to think it’s OK for me to use the universal symbol of love to do that. Worse, Twitter’s reasoning, as laid out in this piece, is either mindless marketing speak or quite literally idiotic.