The iPad Pro and the death of a metaphor

Techcrunch:

Never has the cry of ‘it’s just a bigger Apple thing’ been more applicable than it has with iPad Pro – this is literally a bigger iPad. But that approach to thinking about it is also reductive. The Microsoft Surface has blazed a sort of hybrid path – for people that don’t want to compromise having a laptop experience. The iPad pro, on the other hand, is unapologetically tablety. The keyboard feels solid but it’s no substitute for a MacBook. The muti-app experience, on the other hand, is far and away better than on any competing system — and the way that it enables creatives to alternate between the various ‘modes’ is unique to this platform.

There are a lot of ways to slice iPad Pro. But one of the biggest and hardest to quantify is the way that it will end the debate about whether the tablet is a tool for creation once and for all.

Sprinkled throughout this review, Panzarino asks some interesting questions and makes some very good points. Bottom line is, who cares if the iPad Pro is an “enterprise play” or “just for designers” or “a laptop replacement”? It’s not going to be all things to all people but the tech media often seems to want to make it that.