Twitter’s “favorite” button, the service’s primary way for users to signal agreement, acknowledgement, laughter, support, and occasionally (and perversely!) utter hatred, is officially dead.
The company said today that it is replacing favorites with “likes,” to be represented in its apps and on the web by red heart icons. The changes, which also apply to Twitter-owned Vine, represent the company’s latest effort to simplify the user experience as it looks to attract new users.
“We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers,” product manager Akarshan Kumar said in a blog post. “You might like a lot of things, but not everything can be your favorite.”
I’m not sure how this change will make Twitter “easier and more rewarding” for new users. We’ll all get used to it eventually but, personally, I like the idea of “favoriting” more than using the Facebook “Like”. Probably because I’m more of a Twitter user/fan than Facebook.