Apple ran a new series of ads over the weekend. You’ll recognize the music, voiceover, tempo and timing, it’s the same as the other recent ads.

This one in particular caught my attention. Take a look at the embedded video below, be sure to listen all the way to the end, then come back here.

At about :57 in, Stephen Curry drops a 3 pointer, and the voice of Lake Bell (huge fan of her work) kicks in and says, “so yeah…XXX…changed”. What’s do you hear?

UPDATE: OK, it’s my imagination (close captioning proves it’s “that’s what’s changed”), but I am hearing (and can’t NOT hear) “so yeah…that shit’s changed”. Most people hear the former, some people (glad it’s not just me) hear the latter. It’s sort of a blue dress/brown dress thing, but for the ears.