Jeffrey Zeldman:

Advertisers don’t want to be ignored, and they are drunk on our data, which is what Google and other large networks are really selling. The ads are almost a by-product; what companies really want to know is what antiperspirant a woman of 25–34 is most likely to purchase after watching House of Cards. Which gets us into issues of privacy and spying and government intrusion and don’t ask.

And in this environment of sites so cluttered with misleading ads they are almost unnavigable, Apple looks heroic, riding to the consumer’s rescue by providing all the content from newspapers without the ads, and by blocking ugly advertising on websites. But if they succeed, will media companies and independent sites survive?

This issue is far from over. We have no idea how this is going to shake out, who will adapt and survive and who will fold. I do believe it is an issue ad publishers have largely brought on themselves. But it’s a shame there is and will continue to be a lot of collateral damage in this so-called Apple vs Google War.