Emojipedia’s preemptive strike against online ads

Emojipedia is a valuable resource. It makes it easy to find just the right emoji for your current state of mind. The site has long relied on display ads to pay their way. This is about to change.

From the Emojipedia blog:

Hello, and welcome to 2015: The year that we might view in hindsight as the start of peak display-ad on the web.

We’re not immune to this at Emojipedia. As much as we love what we do — documenting emoji changelogs; creating mockups for new emoji candidates; as well as our ever-growing database of emoji images and search terms — all of this is paid for by display ads.

Emojipedia has started a campaign to replace ads with sponsorships for each emoji.

  • Every emoji page on Emojipedia now has a section for a sponsor
  • When that emoji is adopted, its sponsor gets a space for their name, message, and URL on that page
  • As soon as an emoji is adopted, all the ads disappear from that page: No header ads. No footer ads. No ads in the middle of all those cute-yet-puzzling-emoji-images.

Clever, no? Go sponsor an emoji!