Apple sends out invite for Sept. 9 special event

Apple on Thursday sent out invitations for a special event to be held on September 9, 2015. The event will be held at the Bill Graham Civic Auditorium in San Francisco at 10:00 am.

It is widely expected that Apple will unveil its new iPhone models during the event. If the company keeps on the same path as recent years, the new iPhone will be the “s” model.

While other products have been rumored to be released at the event, there is no way to know if Apple has plans for additional product releases or not. It is, however, a pretty safe bet that we will see new iPhones.

It’s also a safe bet that we will see updates to iOS 9 and OS X El Capitan before Apple officially releases the new operating systems sometime this Fall.


  • Lê Hùng Thiện

    Has anyone try “Hey Siri, give us a hint” yet?

    • mariolosasso

      I did. Just got a standard search.

    • Juil

      Yep, and it’s pretty funny ;¬)

    • Daniel Harris

      She quoted Jay-Z when I asked her.

    • Chris Dunning

      Siri’s response:

      “I can neither confirm nor deny that I am not authorized either to confirm or deny that I cannot disclose anything that you would then have to confirm. In any case, I would deny it. Got it?”

    • Renan Vilas Novas

      She said these things to me: “Look deep within yourself and you will find the answer. Especially on September 9” “Well, I hear there’s something big happening on September 9”

      • Steve O’Dell

        “You’re cute when you’re desperate for information.”

      • aardman

        Are you sure you asked Siri and not Deepak Chopra?

      • professortom

        I got “All I can give you is that there is a hint of lime. And that there’s a big announcement on September 9.”

    • psxotaku

      I was told to check a rumors site

    • Ranasingha

      Siri’s answer to the ultimate hint: 42

    • jefflass

      Yes, she said: “It would appear self-evident that a more complete constellation of therapeutic measures would negate the socio-personal maladjustment concomitant and potentially related thereto.” Too funny …

    • dcxxviii

      “You’ll have to wait until September 9. I bet you were one of those kids who snuck downstairs to open presents early, weren’t you?”

  • Martin Johnson

    Much bigger venue than the iPhone 6/Watch launch, Bill Graham Civic Auditorium seats 7,000. Last 9/9 event was at the Flint Center which seats 2,300. For whatever that’s worth.

  • I’m going to go out on a limb, and guess that the “give us a hint” is referring to a new Apple TV getting Siri.

    • I wonder if asking people to use Siri in the invite is a way of testing scalability for increased use before it’s in the TV? (half kidding)

  • Prof. Peabody

    IMO there will have to be a LOT more to the Apple TV reveal that no one has even guessed at so far in order to make it merely interesting.

    What I’ve heard so far is (IMO) dull, dull, dull and the rumoured new configuration/design doesn’t attack or solve any of the typical problems I have had with my Apple TV over the years (or anyone I know for that matter).

    As a 4″ iPhone user, an avid iPad mini user, (both deemed “no longer cool” by Apple apparently), and someone who thinks the entire iPhone 6 series is kind of “cosmetically challenged,” there’s just not a lot to look forward to here.

    As to the traditional gaming of the invitation graphic … it’s pretty obviously a picture of an orca, so the event is likely all about waterproofing the phones.

    • oh Hal

      What is it you want?

      • Prof. Peabody

        4″ iPhone for starters. Also, Apple TV has a lot of problems, none of which are actually going to be fixed by the new model based on what we know so far. I hope to be disappointed, but IMO, it looks like a dull event full of unremarkable “advances.”

        Siri on Apple TV for example changes literally nothing about the awful Apple TV UI and by definition can only function as an “add-on,” not a main control interface.

        • Jeff Fields

          Reports are that the entire Apple TV UI is being renovated, however, with a new dedicated App Store and more of a full version of iOS 9 running. So I don’t think you can really say that none of the (very vague) problems you sort of mentioned are going to be fixed.

        • Herding_sheep

          Siri IS a user interface. Your primary concern with the Apple TV is the “awful” UI, yet scoff at rumors of a new method of interface. I’m pretty sure Siri WOULD in fact solve a lot of interface issues.

          But on top of that, its quite apparent Apple isn’t going to duct-tape Siri onto the existing Apple TV experience. They could have done that a long time ago. Adding Siri, an App Store, etc. would indicate a deeper rethinking of the ATV user experience.

          • I think he just wants to complain without citing what he actually wants. a 4″ iphome has jackall to do with Apple TV, but that’s what he said.

        • mark

          isn’t it remotely within the possibilities that the UI change.. I hear it’s supposed to be more iOS like.

          the Sep event hasn’t ever really been about anything new (at least not new product categories).

          but.. the last event only had 2000 seats. Bill Graham has SEVEN THOUSAND (it’s a concert venue)

          7k seats. what press is all of a sudden being invited that wasn’t last year?

          and what do you mean by “main control interface” ?

  • Merckel

    “Hey Siri, when will WS takes its collective head out of its ass and give this company some respect for its financial performance and future prospects?”

  • Craig Jacobs

    If all they are going to do is roll out the “S” models and some software patches, etc, a 7,000 seat arena seems pretty large for that. I, like a lot of people, have been watching these expecting something wow or surprising, but it just hasn’t happened for a while. I think I’ll skip this one and wait for the articles to show up on Ars.

    • I agree. There’s no reason for such a large audience unless something major/dramatic AND different than in the past. If they’re inviting the media industry because they’re reinventing TV (the way they invited the fashion industry to the watch launch) that would be a reason. But, 3x the audience size – and you know it’ll be packed… who do they think those people will be? What can we infer from that? To me, it’s very interesting.

  • Chris Hunter

    Looks like force touch is the hint.

  • Bart

    Hydrogen fuel cell vehicle that doubles as Apple watch charger.

  • Apple will announce self-replicating affordable housing. One more thing: a new Apple printer that spits out the equivalent of $3,000 USD (depending on the country) per month. Thanks, Apple, for eliminating poverty.

    • But the printer’s price is based on the expected lifetime of the buyer and is out of reach of everyone except people in their 80s.

  • Steve O’Dell

    What ever happened to the over analysis of the invite graphics?

    The invitation clearly shows a stand up paddleboard coasting up to the beach.

    Apple is clearly working on an exoskeleton that can be controlled by Siri, allowing couch potatoes and gamers to participate in the real world

  • dreyfus2

    Still think this is a huge venue for what the rumors contain so far. Either they remove a lot of these seats to use the space for something else, or there is a significant thing more.

    There is a lot that could be done with the Apple TV. Siri, and maybe a location-aware coupling with the Watch, opens some possibilities. App support seems a given, a universal search feature (including own, streaming and EPG information) is almost a must. Content deals might happen, or not. But the elephant in the room (for me) is home automation; Apple has not really talked much about it since over a year.

    Personally, I would appreciate an Apple TV with integrated Airport and the ability to support external storage… this would be incredibly useful for business travel, vacation and the weekend home. Even if it is a pro/plus model at a higher price.

  • struckpaper

    Does Siri really need to be integrated into AppleTV? You don’t really want people shouting across their living room. Ideally, the way to use Siri for AppleTV is via the iPhone. All they have to do is take the Remote App to the next level and, BOOM, Siri will work very well for AppleTV, even without a new AppleTV. Of course, I expect a new AppleTV. But, just saying …

    • rattyuk

      Perhaps siri on the watch would avoid the “shouting across the room” issue.