The Next Web:

The next version of iOS comes with a major new feature called ‘content blockers’ which will allow users to install apps that block trackers, advertisements and other unwanted content for the first time.

Much has been written about the impending threat of ad blocking on iOS — it’s the first time blocking mobile advertisements en masse will be possible and publishers may face an existential threat to their revenue streams.

I spent the weekend with my new found family in Ontario and surfing my usual web sites on iOS was a torturous process. Most of the time, I was on 3G or – gasp! – Edge and some popular web pages would take several minutes to load enough to be readable. It’s going to be interesting how this whole ad blocking things shakes out but, if the examples included in the story are any indication, it’s going to be great for users in some ways.