Divide by zero, Apple Music, The Beatles and Siri

Siri is a novelty. Siri is incredibly useful. Both of these things are true.

Whenever a new, funny answer to a Siri query (hey, it rhymes!) emerges, it is sure to make its way around the internet. One fine example is in this tweet from Aaron Paul:

Ask Siri “what is zero divided by zero?” RIGHT. NOW.

If you haven’t already, go ahead, it’s a fun answer. Not useful, but novel and funny. Most importantly, like all Easter eggs, finding and sharing this draws you in, builds a bond between you and Siri and, between you and the Apple ecosystem.

This same logic applies with useful queries as well. For example, try asking Siri this:

Play the top songs from 1970

Feel free to pick your favorite year. If you have Apple Music installed, Siri will reply with:

Now playing the top 25 songs from 1970…

and will build a playlist of the Billboard top 25 from that year, edited (of course) to include songs in the Apple Music collection.

Super useful, incredibly fun.

Which brings us to The Beatles. There is a gaping hole in Apple Music. A Beatles-sized hole. Ask Siri for the top songs of, say, 1964. You’ll get songs from 1964, certainly, but no songs by The Beatles, who OWNED the top of the charts back then. If you search Apple Music, you’ll get lots of Beatles music, but it’s always instrumentals and other covers.

A friend of mine who knows about such things, suggested that the agreement between Apple and Capitol Records is what’s known in the industry as an EBTB agreement. Everything But The Beatles. Here’s hoping that gets fixed.