Techcrunch:

The key ingredient here is Google’s Speech Recognition API (though others like its translation services are also at work). The API lets the fridge recognize voice input in up to 40 different languages, with the ultimate goal of recognizing the single phrase “I am Canadian” (Molson’s longtime marketing slogan).

Molson makes some spectacularly awful beer but they do some really interesting promotions around the theme of “I am Canadian”.