The Washington Post:

Lisa Jackson, former head of the Environmental Protection Agency and Apple’s top executive on environmental issues, will become the company’s lead on all policy initiatives, including the environment, education and accessibility. Her new title will be the vice president of environment, policy and social initiatives.

In a memo to employees, Apple chief executive Tim Cook said that Jackson’s new role is in line with the company’s dedication to “leaving the world better than we found it.”

Another good sign that Apple’s commitment to environment issues isn’t just lip service. Even better, they wisely see this as part of making the company better and more successful.