Apple Music signs Beggars Group, Merlin

Billboard:

Apple Music, the hardware giant’s soon-to-launch streaming service, has landed an eleventh-hour coup, striking deals with the independents’ digital rights organization Merlin and with Martin Mills’ indie powerhouse Beggars Group, sources tell Billboard. Label group PIAS has also announced it has signed on.

In a letter sent to Merlin members, CEO Charles Caldas writes, “I am pleased to say that Apple has made a decision to pay for all usage of Apple Music under the free trials on a per-play basis, as well as to modify a number of other terms that members had been communicating directly with Apple about. With these changes, we are happy to support the deal.”

I think independent music will be a big deal for Apple Music and, like many, am getting more and more excited to see what Apple Music will offer in terms of real world use.