Bloomberg:

Apple Inc. takes Chinese consumer tastes into account when it designs many of its products, Chief Executive Tim Cook said, underscoring the country’s importance to the iPhone maker.

The company considers details including color palettes to suit local tastes, Cook said in an interview in the June 17 Chinese-language version of Bloomberg Businessweek, published under license by Modern Media Holdings.

The decision to offer a gold iPhone last year reflects in part the popularity of that color among Chinese users, he added. Greater China, which includes Taiwan and Hong Kong, is now Apple’s second-largest market and has become a battleground for the company as it vies with Samsung Electronics Co. and Xiaomi Corp. for smartphone supremacy.

This is a statement that will surprise some but really shouldn’t. China is poised to take over as Apple and the world’s largest market for consumer goods. It makes good business sense to cater to it whenever possible.