Oh Trevor

More original thinking, this time from a Samsung fan.

Remember this moment from last week’s keynote?

At the start of Apple’s Worldwide Developers Conference in San Francisco on Monday, CEO Tim Cook made mention of Brandon Moss’ 100th home run ball, and the litany of Apple products the Indians’ relievers requested in return for surrendering the baseball to the slugger.

Tim showed the ball, announced that Apple would pay the ransom, give the ball to Brandon Moss. Great move.

Enter Samsung fan (maybe) Trevor Bauer, pitcher for those same Cleveland Indians. He got hold of another milestone ball, the first hit for rookie Francisco Lindor. Bauer squirreled away the ball and sent out this ransom tweet:

Hey @Lindor12BC we have your ball. @indians Bullpen settled for @tim_cook Apple products but we want @samsungmobileus

Any number of people saw this as a Samsung PR ploy (Dan Frakes from Wirecutter, for example). At the very least, this is some pretty unoriginal pranking.

But there’s a kicker.

Bauer’s ransom tweet was sent from his iPhone. You just can’t make this stuff up.



  • StruckPaper

    But it was a joke … Aren’t we past the point of looking at the rearview mirror?

    • Vicious Cur

      Yes, Samsung’s copying of Apple is a joke. A tired, pathetic and ultimately futile joke.

  • sleepcountry

    “Tim showed the ball, announced that Apple would pay the ransom, give the ball to Brandon Moss. Great move.”

    Didn’t we all agree that giving free Apple products to millionaire professional athletes was one of the most tone-deaf things Apple has done since the free U2 album debacle?

    • lowtolerance

      Seriously. I’m not usually one to harp on about how Apple has changed post-Jobs, but really…this kind of marketing would have been unthinkable for Apple even 5 years ago.

      • sleepcountry

        Steve’s said silly things in the past too (“you’re holding it wrong” continues to haunt them from beyond the grave), and I don’t hold these infrequent messaging mistakes against them because everyone goofs sometimes. (As opposed to Samsung who gets it so very wrong EVERY time.)

        It’s just that the only way I could possibly call paying the ransom a “great move” is facetiously.

  • sleepcountry

    Woops, wrong place!