There’s a lot of interesting data to digest in research agency Millward Brown’s latest global brand value report.

Here’s a link to the report itself.

Here’s the methodology they use to calculate brand value.

And here’s a link to the top 100 list, if you just want the easy to digest, big picture version.

The biggest takeaway is Apple’s incredible global brand value growth, growing an astonishing 67% year-over-year from 2014 to 2015. Apple’s brand is currently valued at $247 billion, in first place by a mile over Google, with their brand valued at $173 billion.

From the report:

> We know from over 40 years of research that a successful brand is made up of three key components. How relevant or Meaningful a brand is to our lives; how Different it is to competitors and; how well we know and trust the brand, whether it is Salient.

And:

> Apple displayed remarkable brand strength, returning to the number one position in the ranking based on consumer regard for the brand and its devices. The brand’s iPhone 6 success contributed to an $18 billion quarterly net profit, the largest quarterly profit for a public company ever recorded.

And:

> The iPhone success silenced skepticism that Apple post-Steve Jobs would sustain innovative leadership.

And:

> Apple’s Brand Value reflects its commitment to being different in the products it makes and the brand experience it provides.

There’s just so much more to digest here, but you get the idea: Apple no is doomed.

If you want to improve your brand value, you may visit sites like https://www.qualtrics.com/experience-management/brand/value/ to learn more.

UPDATE: Thanks to everyone who pointed out my “typo” in that last sentence. This was intentional, if a bit ham-handed. Try reading it in Frankenstein voice. Still nothing? Well, just think of me as your eccentric Uncle Dave. That should help.

[Via MacRumors]