Behind Apple’s move to shelve TV plans

The Wall Street Journal:

Investor Carl Icahn said he expects Apple Inc. to introduce an ultra-high-definition television in 2016. But after nearly a decade of research, Apple quietly shelved plans to make such a set more than a year ago, according to people familiar with the matter.

Apple had searched for breakthrough features to justify building an Apple-branded television set, those people said. In addition to an ultra-high-definition display, Apple considered adding sensor-equipped cameras so viewers could make video calls through the set, they said.

Ultimately, though, Apple executives didn’t consider any of those features compelling enough to enter the highly competitive television market, led by Samsung Electronics Co.

It’s been an open secret for years that Apple has tested many variations of television sets but just couldn’t find a way to include features compelling enough to bring it to market. Regardless of what Icahn wants or believes, Apple will do what’s right for Apple. And, as many of us have argued for many years, an Apple-branded television set isn’t going to happen.