The New York Times:

For many of the largest Silicon Valley technology companies, mapping software undergirds numerous software applications and features in their products. For Apple, it is little different. To that end, Apple confirmed in an email on Sunday that it had bought Coherent Navigation, a Bay Area navigation company, further bolstering Apple’s mapping technology and services.

This is obviously a move by Apple to continue to improve its Maps app. The Sunday confirmation from Apple is interesting too. Another sign of its softening of its former hard line position with regards to PR.