Three new Apple Watch ads were posted this morning, Us, Up, and Rise. These ads are full of detail, little vignettes that give a sense of life with Apple Watch. Not the interface as much as how well it integrates into your busy lifestyle.

Most noticeable to me, instead of the vivid colors, electronic drums, and throbbing bass of the original Apple Watch ad, these three were painted with a very soft brushstroke and a delicate palette.

Here’s Us, with a very loose theme tying together romance and friendship:

For all the ways you connect, the Watch is here.

Next up is Up, as in up and at ’em. This focus is on fitness:

For all the ways you move, the Watch is here.

And finally, there’s Rise, as in rise and shine:

For all the ways you spend your time, the Watch is here.