Lisa Jackson, Apple’s vice president of Environmental Initiatives:

Today, Apple and The Conservation Fund are announcing a collaboration designed to help America’s working forests stay working forests. For Apple, this is the beginning of a worldwide effort, one that represents a new approach as it reassesses its impact on the world’s paper supply chain.

Apple believes that paper, like energy, can be a renewable resource. So Apple is striving to supply 100 percent of the virgin fibers used in its paper and packaging from sustainably managed forests or controlled wood sources.

As usual, an interesting manifesto from Apple regarding its environmental initiatives but I also find it fascinating this is a story on Medium, not a press release. Hopefully, we’ll see more of these kinds of articles directly from Apple.