Apple Watch: Shipping dates, max of 2 per customer

Earlier this morning, the Apple Watch Sport showed a US shipping date of 4-6 weeks. That’d be a shipping date ranging from May 8th to May 22nd.

A few hours later and that shipping date is now June. Not a date in June, just June. That’s the same shipping date for every other watch I checked, except for the rose gold Apple Watch Edition, which shows a ship date of July.

Interestingly, when I add a third Apple Watch to my shopping cart, I get this message:

A maximum of 2 watches can be purchased per customer. Please adjust the total quantity of watches in your order before checking out.

Obviously, this is an easy enough work around if you had the need for more than two, but this is a clear sign that Apple is doing their best to spread demand.