Tim Cook: Apple employees get 50% discount on Apple Watch

Tim Cook, in a memo to employees:

I know that many of you have been looking forward to choosing an Apple Watch for yourselves, and we want to make it easy for you. Starting Friday, in countries where the watch is available for pre-order, a special Employee Purchase Plan will offer a 50% discount on any Apple Watch or Apple Watch Sport for your personal use.

As we introduce the watch in more countries, the special pricing for employees will be offered in those countries as well. Discounts will begin at pre-order and last for 90 days after availability. AppleWeb has more details, so I invite you to check it out.

This strikes me as a top notch idea. Spread the love, spread the word. It’ll be interesting to see if Apple Store employees are wearing the Apple Watch on Friday.



  • James Hughes

    I wonder if applications to Apple Stores and other Apple positions will increase!?!

    • Adam

      Most likely there is a cut off hire date that dictates if you get the discount or not. A similar thing was done when the iPhone came out and all employees got one as long as they had been hired by X date.

  • Moeskido

    I imagine it won’t be long before we see the Watch integrated into the stores’ operations somehow.

    • StruckPaper

      Indeed. Maybe we can ping geniuses who are distracted by other customers. Send them our heartbeat so that they know how anxious we are waiting for them. 🙂

  • Robert.Walter

    Besides all the other good reasons for doing this, in the predictable future articles from some outlets, the columnists will have to modify their gratuitous “the employees can’t afford the product…”

    (Probably to, “the company used peer pressure to force employees to buy the product.” Ha:Ha!)

    • Moeskido

      Or the company eventually started using the product within the store to assist with appointments, sales, and customer service. So even an employee who’d chosen not to buy one for herself might still be provided with one during her shift.