Apple Watch at the Apple Store: Build trust, offer fashion advice, upsell bands

9to5mac:

Apple is pushing for retail employees to initiate conversations that build trust, enabling the employee to serve as a valued fashion advisor during the purchase process, similarly to how traditional watches are sold. Apple Watch sales training programs will take place for Apple retail staff over the course of the next two weeks, teaching entirely new sales techniques to encourage iPhone upgrades, assist with gifting, and guide customers in watch and strap choices.

This seems logical. But Apple Watch is the first product I can think of that requires such a left-shift in thinking and, in approach, from Apple Store employees. The iPhone and Mac were there pretty much from the beginning. And when the iPad arrived, it was a close enough experience to the iPhone interface that people made the move all by themselves.

The Apple Watch is a different breed altogether. This is the first Apple product that might prompt you to ask, “Does this look good on me?”