New York Times:

Steve Jobs prized secrecy from his executives and employees during his tenure at Apple. Now his top lieutenants are speaking out — to help shape the legacy of Steve Jobs.

Through interviews and tweets, Apple brass, including the chief executive, Timothy D. Cook, are throwing their weight behind a new unauthorized biography of the Apple co-founder, “Becoming Steve Jobs,” which goes on sale on Tuesday. In the book, executives take aim at another title, “Steve Jobs” by Walter Isaacson, an authorized biography published shortly after Mr. Jobs’s death in 2011.

Not unexpected but interesting to think there might be a concerted, organized PR campaign, not just from the book’s publisher, which is to be expected, but also from Apple.