Neil Hughes, reporting for AppleInsider, quoted an analyst saying the price would be $30 and $40 per month.

A key factor in pricing, of course, is exactly what channels Apple’s service would offer. Reports have suggested that Apple is in talks with broadcast networks ABC, CBS and Fox, as well as other cable networks owned by Viacom and Discovery, though apparently talks have stalled with Comcast-owned NBC.

Of course, the stations are an important factor, but just as important are the hoops—or lack thereof—that I have to jump through. I don’t want commercials, I want to be able to fast forward and rewind, I want it all in HD, and I want to be able to watch an entire series anytime my little heart desires, on any device I desire. I understand that a new, ongoing series will come out on a weekly basis, and I’m okay with that.

If I can get something usable, I’d subscribe in a heartbeat.