The Steve Jobs you didn’t know: kind, patient, and human

Fast Company published excerpts adapted from the upcoming book (and number one bestseller) Becoming Steve Jobs: The Evolution of a Reckless Upstart Into a Revolutionary Leader. These did nothing but whet my appetite for the book’s release on March 24th, one week from today.

One paragraph in particular really touched me:

Eight weeks after Steve told Cook he was making him CEO, things took a sudden turn for the worse. “I watched a movie with him the Friday before he passed away,” Cook remembers. “We watched Remember the Titans [a sentimental football story about an underdog]. I was so surprised he wanted to watch that movie. I was like, ‘Are you sure?’ Steve was not interested in sports at all. And we watched and we talked about a number of things and I left thinking that he was pretty happy. And then all of a sudden things went to hell that weekend.”

I think this is going to be a hell of a read.



  • Moeskido

    Pundits will be outraged at the suggestion that Jobs was not a caricature, but in fact a complex human being.

    • I was going to say, be prepared for the claims that this book is a attempt to whitewash the shallow “legacy” that the tech press has crafted around Jobs the tyrant.

      • Moeskido

        Ayup.

  • collider

    I pre-bought this a couple weeks ago – I’m trying not to read any excerpts, but the few like this one I do make me wish I hadn’t even bothered with the Isaacson book…

  • JohnDoey

    Thank goodness for this book and its writers, because the Isaacson book is a disaster. You were better off hitting yourself in the head with it than reading it, because that would make you less stupid than reading it. The reviews of this new book by people who know Apple are excellent, and this excerpt shows that.

    Still missing Steve so much. His presence and his products. Apple products now are no longer like Beatles albums. The software is as bad as the lyrics on a Paul McCartney solo album — devoid of emotion.

    • HoldenMonaro

      funny you mention the beatles, remember when the beatles sued apple for using the name apple without permission? remember when apple computers was found guilty, fined and then allowed to use the name apple computers with the proviso that apple computers never enter the music sales business? funny how they agreed to that and then ignored it. ahh good times.

  • HoldenMonaro

    when i glimpsed the title i thought it was going to be about steve jobs the liar, thief, conman and parasite. ready, set, GO.