Apple’s response to Camel Audio buyout rumors

Rumors have been swirling since late last night that Apple acquired Instrument and effect plug-in maker, Camel Audio. I contacted Apple today to see whether or not the rumors were true.

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” an Apple representative said.

This is Apple’s typical response when they do purchase a company, so it makes sense that Apple did buy Camel. The other evidence that’s been discovered by MacRumors is pretty convincing, as well.

Camel Audio’s address has been updated to 100 New Bridge Street, which is Apple’s London address, and the company’s sole director is now listed as Apple lawyer Heather Joy Morrison…

Camel Audio closed down on January 8, 2015, which also contributed to the speculation that the popular company had been sold.

Personally, I think it’s a good move by Apple.

  • It’s interesting that Apple won’t even confirm or deny the rumour. Apple’s secrecy is strangely schizophrenic at times.

    • Obsidian71

      That was as much confirmation as they always give.

      • Sure. The reason I called it schizophrenic is because of the rare pre-announcement of some products like the watch.

        It all makes sense, but at the same time it’s strange to see from the outside.

        • rattyuk

          The iPhone was pre-announcemed 6 or so months ahead of release. The watch was pre-announcemed to kill sales of competing products into the holiday sales season.

          In January I was depressed that Camel Audio “went under”. It’s fantastic to know that that didn’t happen and Apple purchased them. If Apple rolls Camel’s products into Logic then that’s going to be great.

          On a side note Camel Audio have promised to keep their site open until early July – around the time of WWDC – which is when I expect more information on this to be announced.

          • EVula

            It should also be noted that the only reason the iPhone was pre-announced was because news of its existence was otherwise going to be published mundanely by the FCC (regulatory stuff). Apple, as they always do, wanted to control the message, hence the announcement on their own terms before the device was available.

            The Watch was pre-announced because it 1) helped to undercut their competition over the holiday season, and 2) they needed to get developers working on apps (a reason not applicable to the iPhone’s release), and they couldn’t exactly tell just developers about the Watch without it leaking in some way that Apple wouldn’t control.

    • Juil

      I’m not defending Apple or anything… but they have been stabbed in the back by collaborators before, so it makes sense to try and hide their hand in order to “surprise and delight their customers”.

      • Well, yes, except that they showed their hand wearing a watch last year.

        Not that I don’t get why they made both those choices. It makes total sense. It’s also strange, though.

        • Corvus

          Think of it this way, it is safe to announce when it is the first one in its product category. There is no “Osborne effect” because it cannot kill an existing product.

    • Why should the company publish their future plans with that technology while not having it ready for the market? This would just lead other competitors to “copy” their strategy on the cost of own market shares. I’m sure that apple would inform us as CA customers if they have new products for us and if not, why there should be any statement about? This would be a task of CA which gaves his statement yet: the products are “not longer available”…

      For me it would be nice to see an Alchemy 3support – but this is just my wish and i did not assume that such a product will come for now.

      • “Yes, we bought them” or “No, we didn’t” is different than “We plan to do ____.”

  • Moeskido

    Shouldn’t that company’s name be “CamelAudio”?

  • Guest

    Jim if you have any connections in their music app group why don’t you suggest they look at Native Instruments. By basically all accounts Native is the “Apple” of electronic music equipment. If you don’t know this just go to a music store and ask to inspect a Maschine MKII.

    For dance and hip-hop makers and DJs it will be win-win to have Native and Apple stuff fully integrated.

    • Vera Comment

      well, maybe Apple’s skating to where the puck will be.. meaning Camel has some interesting technology but no products with it shipping yet.

      • rattyuk

        Apple have nothing serious in the virtual synthesis market. They have the sampled instruments down but not so much of the complex synthesizers.

        Camel Audio brings some of that to the Logic line up.

    • rattyuk

      NI are cross platform and I am happily at the point where every November I pay them 200 bucks to get a drive with everything they have that is current and everything they released for that outlay.

      Would prefer not to have that take away, thank you very much.

    • NI is not the “apple of electronic music equipment” – it is just one player seving just one segment of quality and professionality.

      They offer a plugin product suite for the “middle market” in that scene – by quality and prices. They offer much functionality for a relatively small price (relative in conjunction to the quality of the most of their products).

      “Machine” btw. is a making music way for hobbyists and fans of “boom boom” 2/4 music, fiddling some dance / disco song together mostly out of preset- and sample libraries. And even here are only a few users using it in real professional music productions with their own stuff and as a smaller part of their setup. See i.e. the hardware quality of their new NI Kontrol Keyborads – this is nothing competitive with a professional master MIDI keyboard (but still expensive…).

      And for live stuff, Ableton is the major player until today.

      I like and use NIs Ultimate as one of many toolsets in my studio toolchain. But if you want to look for higher end / more professional products (like Apple usually sells) take a look at i.e. UniversalAudio and a few others – stuff which is used like a “technology standard” on many / most of the famous / chart (digital / in the box music) productions today.

  • richardmac

    Being a super fan of Logic Pro, I see this as great news. It means Apple is still serious about pro audio. Logic Pro 9 was great, but X raised it to a whole new level of awesomeness. However, I live in fear that Apple will one day decide pro audio is too small of a market and doesn’t make sense on a spreadsheet. That happened with their server line, and now we’re having to move all of our websites to Windows Servers at work. So any time they do anything in pro audio I’m happy.

  • Anthony

    I’d expect Apple to shut down what is left of the Camel Audio website in the months ahead.

    I could imagine Apple is planning to incorporate Camel Audio tech into Logic’s plugins like EXS24.

  • Fuck Apple killing the spirit of independent music. They want to turn everyone into autotuned garageband clones.

  • Peter Bulanow

    A keyboardists review, looking back now that Alchemy has been released in MainStage and Logic: