Apple’s Oscar ad was worth the wait

Apple got permission from Martin Scorsese to use excerpts from his NYU Tisch School of the Arts commencement speech, given last year, in a new ad they ran during the Oscars broadcast.

As they tend to do with new ad campaigns, Apple opened up a new section of their web site featuring the ad, titled Make a film with iPad. From the site:

iPad is the ultimate tool for independent filmmakers. It lets them chase their ambitions and dive deeper into the work they’re so passionate about. Learn how students at Los Angeles County High School for the Arts relied on the power and versatility of iPad to write, produce, shoot, score, and edit their films in a matter of days.

The Oscar ad is below. Head on over to the web site to see the student films.