Apple, Beats win customer satisfaction survey

It will probably not come as a great surprise to learn that Apple won in a number of categories for 2015 customer satisfaction survey. The study, conducted by market research brand keys, also gave Apple subsidiary Beats an award as well.

It appears Apple pretty much cleaned up in its categories. According to Brand Keys, Apple won in the laptop, smartphone and tablet categories for 2015. Apple was followed by Samsung, Lenovo, LG, Sony, Motorola, Nokia, and Blackberry. There’s not much of a surprise in the order of companies following Apple either.

Beats won in the headphone category, which is a surprise for me—Beats aren’t really that good, but this is about satisfaction, not quality. Beats was followed by Bose, Sony, JVC/Parrot (Tie), Rocketfish/Audio-Technica/Panasonic (Tie), Apple, Maxell/Monster/Skull Candy (Tie), and Egghead/Pioneer (Tie).

For the 2015 survey, 36,605 consumers, 18 to 65 years of age from the nine US Census Regions, self-selected the categories in which they are consumers, and the brands for which they are customers. Seventy (70%) percent were interviewed by phone, twenty-five (25%) percent via face-to-face interviews (to identify and include cell phone-only households), and 5% online.