Scott Jordan:

While I am playing much of our strategy close to the (SCOTTe)vest – and keeping a few aces in my pockets (since I am Pocket Man) – I just have to tease some of our favorite developments in our bid to rescue SkyMall.

More than just a catalog. Sure, it looks like a catalog. But SkyMall has always been entertainment first, and shopping second. That’s the secret sauce that made it so compelling. While the “social sharing” of SkyMall’s content was limited to just exposing your travelling companion yet another outrageous product, the content was always entertaining.

We will dial up that entertainment aspect of SkyMall by embracing it as a source of creative content.

I’m a big fan of SCOTTeVEST and, while this seems like an insane waste of money, I hope they pull it off.