Om Malik wrote a great piece on the iPhone 6 Plus and also reflected on the upcoming Apple Watch and thoughts on Apple Pay:
It looks like Apple is going to ride the iPhone wave for a while, perhaps right through the launch of the Apple Watch, which I suspect is going to provide the big lift.
Agreed.
That said, I am not bullish on the watch, mostly because when I saw it, the software looked incomplete by a mile. It lacked that usual Apple software pop!
There is no doubt that when Apple introduced the watch, the software wasn’t ready. It’s ready now.
I wish Apple had spent more time making Apple Pay realize its true potential, because it could change how we purchase and thus define a new era for the company.
I believe they are, in the background. Typically, Apple will release something slowly and then it takes off. This is exactly the strategy I see Apple taking with Apple Pay—under promise, over deliver.