Contrary to legend, it didn’t play just once. It is still considered by many as “the greatest television commercial ever” and is the genesis of all the “Super Bowl Event Advertising” we see today.
31 years ago today, Apple broadcast the legendary Apple 1984 ad
Yeah, it aired twice didn’t it? One extra time to be able to be considered for an award.
To be accurate, it was actually played thousands of times – every newscast played it afterwards. It was a really big deal.
It was paid for by Apple to air only twice on television – first on 10 small stations on December 31, 1983, so it would qualify for awards and then the Super Bowl.
Yup, that’s the story i heard too. 🙂
You may want to search a little more.
Yeah, but it didn’t air until the second half of a blowout — I missed it, because I had to return a library book!