Blackberry has launched what it calls a “no-nonsense” smartphone, the Blackberry Classic.
The device has a full “Qwerty” keyboard, resembling the design which made Blackberry a market leader before it was overtaken by competitors.
Analysts said the firm was going “back to its roots” in order to appeal to business customers.
If I was a Blackberry fan, I would no doubt like this phone. It does a nice job of packaging the stuff I like (touch screen, QWERTY keyboard) in a phone that looks somewhat like an iPhone 4 or 5. This is full on retro.
The key part of the review:
“This is more about avoiding more people leaving than necessarily winning many over,” said Carolina Milanesi, an analyst for Kantar Worldpanel.
“I have a hard time thinking that people who grew up on touch[screens] will see this as an exciting ‘retro’ trend and embrace it.”