Business Insider CEO Henry Blodget is a long time Amazon investor. Amazon CEO Jeff Bezos is an investor in Business Insider. Blodget invited Bezos on stage at this year’s Ignition conference for an interview. Bezos does not do a lot of interviews, let alone one of this length and scope.

There’s a lot to absorb here. Blodget digs into Amazon’s recent quarterly losses, the Fire phone debacle, the fight with Hachette, and a lot more. Though the questions were asked in a friendly way, Bezos did not shy away from what he perceived as the truth in his business model.

I found the whole thing fascinating. Bezos is smart, and he’s a long pole investor, meaning, he takes some positions that might take ten years to bear fruit. Given the incredible pressure shareholders place on CEOs for quarterly performance, that takes both confidence and courage.

The video of the complete interview is below. Follow the headline link for the text excerpts, with video excerpts and some interesting sidebars.