The importance of product packaging and presentation

Like most people these days, I demand quality from the products I purchase. I want quality design, functionality, and I want them to be built from quality materials so they last. I demand it.

Some companies, like Apple, and Pad and Quill as I’ve come to find out, go the extra mile and also deliver quality packaging. The presentation is an added bonus1 that shows me that the company values its product and its customers. The customer experience doesn’t start when you begin using the product, it begins when you have the box in front of you.

I recently ordered The Messenger Bag from Pad and Quill. It fit my quality requirements, but I was really surprised when I opened the box to see how much time and effort they put into the presentation and packaging.

I am so impressed with Pad and Quills quality and attention to detail in every aspect of its products, that I’ve put The Field Bag on my list too. It will be perfect for smaller trips.

Value your customers and they will value you. Much respect to Kari and Brian, the owners of Pad and Quill, for giving a damn about their customers.

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  1. It’s sad that we consider it “a bonus,” but for many companies packaging just doesn’t matter.