Wired:

The car, Bloodhound SSC, marks a bold attempt to set a new Land Speed Record of 1,609 kph (1,000 mph) by 2016. If successful, it will not only mark the biggest jump in land-speed history, but will also be the culmination of a decade-long experiment in education and open engineering.

What a great story about the engineering challenges of trying to push a car, and I use that term loosely, faster than any has ever gone before.