The actual numbers (red and black) behind a successful indie band’s tour

Pomplamoose is an extremely talented indie band, born to be internet musicians. At the core is real life couple Jack Conte and Nataly Dawn.

If you don’t know them, you’ve no doubt heard some of their music. They came to life on YouTube (here’s the Pomplamoose channel) with a series of low-budget, but incredibly well produced videos, mostly of covers and mashups.

Pomplamoose has also done a number of highly regarded commercials, including this spot for Hundai and this one for Austrian Mobile.

In short, Jack and Nataly have done everything they can do finance their music/video-making habit. Part of the big picture is touring. In the linked article, Jack lays out all the numbers from their last tour, which netted them a total of -$11,819. That’s not a typo, they actually lost $11,819. But wait, this is not a sob story. This is a success story and well worth the read. I am a fan.