CNBC:

Customers have misused Wal-Mart’s price match promotion to obtain $400 PlayStation 4 consoles for less than a quarter of the retail price using third-party sellers on Amazon.

The company announced on Nov. 13 that it would price-match select online retailers, including Amazon.com.

However, any Amazon member with a registered selling account can create authentic looking pages and list items “for sale” online. Consumers need only take a screen capture of the page and show it to a cashier at checkout in order to request the price match.

That’s a helluva scam.