Back in October of 1994, the two founders of Wired magazine, Louis Rossetto and Jane Metcalfe, found themselves in a unique situation. One of their biggest advertisers, AT&T, was interested in expanding their presence from print to the web. Now all Louis and Jane had to do was figure out how to make that happen.
Terrific read.
Excellent article; I like a good round-robin interview piece. And praise to the team that linked an early AT&T ad to something other than a hard sell.