Kevin Harwood:

For Apple Pay, Apple has worked with the payment processing networks to create end-to-end security for the user leveraging the EMVCo specification, completely removing the actual credit card number from any part of the payment process and instead generating one time payment tokens that are useless after they are processed. Simply put, the Target and Home Depot breaches would not have even been possible with Apple Pay. Tom Noyes, a former credit card executive, goes so far as saying that Apple Pay is “… the most secure payments scheme on the planet.” Now that’s secure.

Apple will deliver convenience and security—the best of both worlds.