Mike Wehner of TUAW took the Moto 360 for a spin. The upshot is this:

My experience over the past week has taught me a lot about the future of smartwatches, the importance of intuitive software on a tiny device, and all the ways Apple could make just about every other smartwatch — including my new Moto 360 — look like a joke.

At the heart of the problem is the fact that the phone, the watch and the software that drive the Moto 360 are made by 3 different companies.

It starts with the software. Syncing the Moto 360 to Android Wear on my smartphone was needlessly complicated. At one point I was told via pop-up notification to uninstall Android Wear, update Google Search, then reinstall Android Wear, in order to get it to work properly. My phone was telling me I had to delete software that was built specifically for it, in order to get it to function as intended. I have to admit that I laughed.

This workflow fragmentation is never going to be solved completely. This is a huge advantage for Apple.