From iHeartApple2, by way of ParisLemon, this video is part of a series of interviews with former CEO John Sculley. In this one, Sculley talks about the importance of marketing experiences, rather than product specs/features, along with lessons learned with and from Steve Jobs.
When we introduced the first Macintosh, we did a commercial, in the Superbowl, which was called 1984. What was remarkable about that commercial, particularly for a high tech product, was we never once showed the product.
Indeed.
But wait Mr. Sculley, didn’t your board panic and think Steve was crazy and try to sell all the Superbowl ’84 commercial time to avoid airing the 1984 commercial???
Yup, because Sculley is and was an asshole. Period, full stop.
They had two airtime and succeeded in selling only one, so instead of two spot we had only one airing of 1984. The same board fired Jobs, the greatest board mistake of all times.
Mr. Sculley should not brag about that time I suppose.