Businessweek:

The competition between Bose and Beats cost Colin Kaepernick $10,000 this week, when he violated an NFL ban on wearing Beats by Dr. Dre headphones on television after games. The San Francisco 49ers quarterback, who’s sponsored by Beats Electronics (AAPL), declined to say whether the headphone maker would pick up the tab. But the public spat is probably worth more than that to the company: It projects exactly the attitude Beats has carefully cultivated.

And this:

Apple blog MacRumors.com reported on Friday that the tech giant may remove all Bose headphones and speakers from its stores to encourage sales of more Beats products. If that happens, Bose might want to come up with a way to get Russell Wilson and Clay Matthews kicked out of an Apple Store.

I’d like to see them try. Heh.