Apple sends out invites for Oct. 16 special event

Apple on Wednesday sent out an invite for a special event being held on its Cupertino, Calif. campus on October 16. The event will begin at 10:00 am PT.

As is normal with Apple invites, there are no clues as to what the company will talk about or introduce at the event. Given the huge event in September where the company unveiled new iPhones and the Apple Watch, I suspect this event will focus more on existing products.

I would expect to see iPads, Macs, and the introduction of OS X Yosemite. I will be at the event and will bring you all the news as it happens.

invite



  • Robert Davey

    Loving the rainbow colour scheme. We’ve saw the classic logo recently at the end of their Stickers advert too. Makes me think Jason Snell was very well timed with his new site http://sixcolors.com/ (http://sixcolours.com/ if you’re in UK).

    • I love Jason’s theory that “It’s been way too long” refers to Jim trimming his beard.

    • crateish

      The rainbow scheme tells me it’s a Mac announcement. Retina iMac. Plus iPads with touch sensor, including a ‘gold’ iPad.

      Mac Mini cause it’s been a long time.

    • Aww, man …. You said what I was gonna say! Up to & including the “Stickers” ad mention! lol Maybe, just maybe, “It’s been way too long” refers to the last usage of the classic rainbow logo and they’re returning to the use of it. I, for one, would love to see a slightly raised, slightly embossed & richly colored Apple logo on the back of an iPad Mini 3 alá the one in the lower left corner of box Macs ….

  • Please let there be a Mac Mini. My 2009 model is showing its age and my bank account is empty,so, perfect timing!

  • Michael Shingledecker

    Maybe the tag line is to indicate an update to something that hasn’t seen an updated in a long time…like the Mac Mini or Apple TV?

    • Apple TV has gone longer without an update than Mac Mini. Hoping it’s Apple TV!

      • Prof. Peabody

        Thunderbolt monitors have gone longer than both. Considering there are rumours of “retina” iMacs, it could easily refer to new displays.

  • bertbopper

    Can only refer to the Mini.

  • Sam Doohickey

    New ‘Beat’s’ branded iPods in a rainbow of colors?

  • Shameer Mulji

    Maybe it’s been way too long since an Apple keynote. /s

  • Neil C

    I hope y’all get your Mini, because I know I’m not getting what I want anytime soon = upgraded hockey puck

    • how do you know?

      • Neil C

        I guess I don’t know. Don’t want to set myself up for disappointment

      • Joel Cornett

        Most likely not. Based on other rumors of what the new AppleTV will do, and the rumors of how those talks are going, we aren’t going to see it announced in a week.

        As big of an update as it’s going to be, it will probably get it’s own event, probably in January, as that is when Apple tends to announce all the new or MAJOR overhauls of their products.

        • my point is that nobody knows. i read the rumor sites daily, and nobody really knows what the next gen ATV will do or when it will do it…the apparent HomeKit hooks are our only clue.

  • Jack

    It’s been way too long….. …. since the Mac mini has had a meaningful update. …. a wait for the Retina iMac.

  • Prof. Peabody

    Seems like the invite matches the event. It’s boring, contains no secrets, and seems to be mostly a step backwards from invites of the past.

    Unless something radical happens, there doesn’t seem to be anything about the new iPads that will make me buy this year. If it’s true that the rotation lock is gone, I might even stop using iPads altogether as that is just completely insane.

    • yes, steve jobs would never have allowed that invite. gtfo.

      you aren’t supposed to upgrade your iPad every year. its an annual refresh to an existing product line, just like your home theater receiver. but when you do replace it, you want one w/ all the latest bells & whistles, don’t you? same thing.

      • Prof. Peabody

        That’s a pretty over the top nasty reply to a fairly innocuous comment by myself.

        Comments are opinions, I stated mine in a straightforward manner with no intent to offend or denigrate anyone and you shoot back with insults and nonsense. Good job.

        • nope, not nonsense. i don’t have patience for DOOOM trolls. you have no idea how the invite “matches the event”, since the event hasn’t happened yet. to suggest it will be boring or otherwise is just being a tired, boring troll. go home.

    • Obvious troll is obvious.

      • Prof. Peabody

        Says the Troll who doesn’t apparently understand what a “troll” is.

        • Thank you for properly capitalizing my appellation. I am certainly not a lesser and common troll. I would expect nothing less from a professor.

        • heres our connotative definition for troll — an apple doom-and-gloom advocate who can find anything remotely negative to say about any benign apple news. like determining a future event will be a boring step backwards, based on an invite.

          troll is as troll does.

  • imthedude

    Mac Mini… Apple TV… I’d love to see both.

  • deckert

    Reading the tagline – I’m thinking updated 4K displays for the Cinema Display line – or maybe an updated Mini. Perhaps a 12″ ipad (which I’d buy in a second).

  • Tom

    Will you be there to trim The Beard with an iPhone 6 Plus? (Beardgate)

  • Dave Ulrich

    Please be Mini, please be Mini, please be Mini…

    [holds breath]

  • Moeskido

    I can’t see them devoting stage time to an update for the mini unless it undergoes some sort of major redesign, in which case we can probably say goodbye to user-modifiable components like RAM.

  • Mordechai

    The way they’ve cropped the Apple logo you might think it’s a highly stylized T and a V. I realize that I’m sounding like a Kremlinologist but there could be an Apple TV kicker.

    • Ron Miller

      It almost looks like a finger touching a screen. I doubt it will happen, but it would be interesting if they brought the Apple Watch touch-sensitive screen technology to the iPad.

      • Mordechai

        You’re right. Didn’t see that.

      • What’s different about the Apple Watch and iPad touch screens? I haven’t caught anything on it yet…

        • Prof. Peabody

          Watch allows for a “force” touch or physical press as well as the usual touch screen. Basically a long-press in one area that’s detected by force rather than capacitance.

    • Moeskido

      I keep telling you people, it’s a HealthKit suppository monitoring device.

  • James Hughes

    The answer is so obvious. Apple is going back to the Classic OS. PPC here we come!

  • Jürgen Pöschel

    “I would expect to see iPads, Macs, and the introduction of OS X Yosemite.”

    Funny. I would expect you know exactly what to expect. But I won’t expect you to admit it.

  • dr.a.cu.la

    Force Touch.

    • dr.a.cu.la

      which requires flexible display. which means Quantum Dots/OLED.

      Long shot but doable.

  • GFYantiapplezealots

    Apple TV successor! It’s been way too long as in they’ve been working on it for YEARS!

    • Joel Cornett

      Most likely not. Based on other rumors of what the new AppleTV will do, and the rumors of how those talks are going, we aren’t going to see it announced in a week.

      As big of an update as the new AppleTV going to be, it will probably get it’s own event, probably in January, as that is when Apple tends to announce all the new or MAJOR overhauls of their products.

  • Dave Robeson

    iPod touch. Newest model has an A5, so it HAS been way too long.

  • Jeffrey Orlowski

    Charlie Rose-Tim Cook interview: Cook slams the current state of TV saying its like going back in time whenever he turns a TV on. And certainly the interface of even APPLE TV is horrible(specifically when trying to search and having to use that horrible “letter-by-letter” interface.) Perhaps a total AppleTV overall is upon us? The TV is still the most widely used product on the planet and really does need help.

    • Jeffrey Orlowski

      Certainly a TV makeover has been WAY TOO LONG

    • lucascott

      the catch is that the real issue isn’t hardware but rather ‘software’. or rather the offerings. to really change the state of tv we need a system where things aren’t tied to big cable packages. where we can subscribe to channels like HBO a la carte for example

    • Joel Cornett

      Most likely not. Based on other rumors of what the new AppleTV will do, and the rumors of how those talks are going, we aren’t going to see it announced in a week, probably get it’s own event, probably in January, as that is when Apple tends to announce all the new or MAJOR overhauls of their products. But that’s all assuming they can get the contracts worked out with the content providers…

    • Stacy

      Using the iOS Remote app makes typing much easier—you don’t have to use the letter selector which I agree is a lousy interface.

  • gprovida

    The title “way too long” might be related to Mac and iPad refresh for holidays is a given, but the only “product” that is really long in the tooth is Apple TV, I wonder???

    • imthedude

      Not a Mac Mini guy, are you?

  • taitaisanchez

    Am I the only one hoping for a new 80 column card for my Apple II?

  • jamor

    I’ll go out on a very hopeful limb, for the heck of it… A pressure sensitive, 12″ iPad Pro with stylus support (sorry, Steve), handwriting recognition, with iOS/OS X dual-boot support (usable with a Bluetooth keyboard & mouse.)

    You read it here first! ;-)

    • Holmes

      Update to the old Newton. Good times.

  • lucascott

    I agree that this event will be updates of existing products. Not something else new. But hey depending on the update it can still be very exciting.

    My only hopes are for a new display that could be used with the Apple TV as well as a computer and some upgrades within the iTunes media offerings. I’ve seen files encoded with h.265 compared to equal quality in a file encoded with h.264 and the difference in file size was huge. the former was as small as 1/5 the latter. Imagine splitting the difference giving us double the file quality at half the size. With all this BS throttling etc that would be huge. Toss in some language tracks, subtitles, director commentary and extras more like the physical releases and I’m in. Especially if it’s both movies and tv shows.

  • Sounds like both Mac Mini and Apple TV. I hope it’s an Apple TV. I want to get one, but don’t want such an old product.

  • Luis F. Vidal

    It’s been way too long… since the rumors of an iTV, since the last Mac Mini, since the last Displays, since the last iPods…

    I expect a new redesigned Apple TV that works incredibly easy with the Apple Watch. This event will unleash the big potential of the Apple Watch and what could be done with it. I see it as a second part of the Apple Watch announcement.

    I also expect a new redesigned Mac Mini, way more thinner, new iMacs with a retina option. New Macbook Airs all retina, new retina monitors, hardware and design updates to iPads and iPod Touch with Touch ID (to help Apple Pay), new nanos (maybe the last we’ll see), maybe they’ll kill the shuffle (to help a little more the Apple Watch), and with a little bit of luck we will not receive another U2 mandatory album :)

    And of course Yosemite…

    Sounds like a lot, but I think they will do it all very quickly…

    PS: It would be so cool a new keyboard with Touch ID…

  • JordanM

    Powerbook G5 confirmed?

  • Adrayven

    Way too long could refer to Apple TV or Mac Mini.. or both really.. they are both long in the tooth. Who knows.. Maybe they combine them.. Mac TV anyone?

  • Nickelson2011

    I think the cut logo signifies a finger touching a surface. Which could mean new iPads, but maybe even a touch-Macbook Air or touch-iMac

  • Adam Shield

    Look at it, it’s a knife about to cut a cable. TV for sure.