New York Magazine:

Though it has been open for less than a decade, the Apple store under the glass cube at the base GM building is already one of the best-known and most successful retail sites in the world.

But few people realize that it exists because of a real estate developer who had just taken the biggest gamble of his life, and needed to solve a problem — and because he knew just how to play mind games with Steve Jobs.

I still remember meeting Steve Jobs in New York on Fifth Avenue in 1999 after a Macworld Expo. He and his lovely wife were just standing on the street looking across it and talking. I walked up and introduced myself and we chatted for a few minutes.

It wasn’t until years later I realized they had been standing opposite what would eventually become the Fifth Ave Cube and Jobs was scouting the location.