Apple’s statement on the iPhone 6 bending

Here is a statement Apple provided to me today about the iPhone bending:

“Our iPhones are designed, engineered and manufactured to be both beautiful and sturdy. iPhone 6 and iPhone 6 Plus feature a precision engineered unibody enclosure constructed from machining a custom grade of 6000 series anodized aluminum, which is tempered for extra strength. They also feature stainless steel and titanium inserts to reinforce high stress locations and use the strongest glass in the smartphone industry. We chose these high-quality materials and construction very carefully for their strength and durability. We also perform rigorous tests throughout the entire development cycle including 3-point bending, pressure point cycling, sit, torsion, and user studies. iPhone 6 and iPhone 6 Plus meet or exceed all of our high quality standards to endure everyday, real life use.

With normal use a bend in iPhone is extremely rare and through our first six days of sale, a total of nine customers have contacted Apple with a bent iPhone 6 Plus. As with any Apple product, if you have questions please contact Apple.”

If you purposely bend your phone, any phone, you’re a fucking moron.

  • Let’s do a campaign bending Samsung phones.

    • AppleFan

      Good luck with that. Samsung phones don’t bend under normal use.

      • JohnDoey

        Neither do Apple phones.

  • itpromike

    @jdalrymple I agree with your comment, but what about the people who didn’t do it on purpose? Not considering the stupid youtube viral videos… Just the honest to goodness people who put it in their pockets and had the phone bent. There’s still an issue here which however rare should be taken seriously and looked into by Apple, no?

    • GFYantiapplezealots

      What do you mean there’s an issue? If I drop my phone in the toilet and it stops working is that an issue?

      This is a non-issue, however with EVERY Apple launch, the anti-Apple zealots and blogs try to find something, anything, no matter how small, to write about. It’s like the Republicans with the Democrats. It’s also pathetic.

      • AppleFan

        Yeah, you never hear a peep from the media when Samsung releases a new phone.

        • lucascott

          including how many preorders they had last friday.

    • IslandLife

      Which “honest to goodness people” put a 6 ¼ x 3 inch, glass covered, rigid piece of anything in their pant’s pocket and decides to sit on it? You can’t fix stupid!

    • janakj

      My guess: there are a few bad phones out there which have some manufacturing defects and some stresses that means they are either already bent or susceptible to it.

      I can’t imagine Apple, who has years of experience with aluminum, would make a design mistake with this.

      Unfortunately Apple hasn’t done a great job elaborating on this in a way that reassures the public (at least, the Internet blogosphere readers). Obviously, they think it’s just a drummed-up issue that doesn’t merit a greater response (which is mostly true).

      Time will tell (cf. Samsung’s ad response and the number of bent units we see).

    • You mean the nine people (out of ten million) Apple says have reported the issue to them?

      • Meaux

        Well, it’s more like nine out of one million, since it’s the Pluses that are susceptible and the usage stats show about an 8:1 difference in penetration. If we assume that their use is normal, the fact that nine have bent like this in less than a week since release is not a good thing.

        • lucascott

          you can’t rely on usage stats to tell you anything. Those are built up from a very limited sampling that is generally not diverse enough to reflect the full picture. websites that are geographically specific, only certain apps etc.

          now if Apple says they only sold 1 million pluses you can stay by that but even then 9 out of 1 million is not a widespread issue. especially when we don’t have full details about the way they were bent etc

          • Meaux

            Sure you can, it’s basic, statistical analysis. They also provide a percentage of overall iOS devices. After the weekend, they had 6 and 6 Plus as about 3% of total iOS devices. With about 300 M iOS devices in use globally, 3% of that is 10M, which means that they likely have a pretty representative sample.

            Also keep in mind that the issue, if it is occurring as described, has cropped up after only a week after launch for a product with an expected life of years. Also, if the problem occurs as described (in people’s front pockets as they do things like sit or dance), it would likely happen at an increasing rate, rather than a constant one, due to the number of twists the phones would get exposed to. I would note in the Verge link above the forces applied to the test devices were only 25 kg, which in the grand scheme of things is much less than is going to be applied in the real world.

          • Please stop using the word issue. There is no issue with the phones.

            The only definition of issue that applies here is this one:

            something that people are talking about, thinking about, etc. :

      • Rakden

        I’ve learned to take the numbers that come out of apple with a grain of salt. I replaced over 50 of the Hard Drive Cable for Mid 2009/Mid 2010 Macbook pro’s at my organization, probably doing 2-3 a month for almost 2 years. My sister said they were getting them coming through 1-2 per per day when she worked at an apple VAR. Every time I razzed my rep about this clearly faulty part it was all “Apple doesn’t have any reported manufacturing issues with this part” No issues my left foot.

        THere’s probably a formula to figure out the actual number, multiply by 3, carry the steve, solve for P.

    • HowmaNoid

      Nine people out of how many millions?? Nine! That makes this an “issue”. Not in the real world.

    • AppleFan

      If Apple says it doesn’t happen, it doesn’t happen. They have to strongest aluminum casings and supports evah! I heard the iPhone 7 is going to be coated in adamantium.

    • lucascott

      9 complaints made to Apple. thats all. 9. and you can bet that anyone with this issue was complaining. and we have no details about how it happened.

    • yet another steve

      If your phone bends in normal use, you return it and get a new one. There’s even a report that ONE came bent. You return it! No company is perfect.

      And contrary to the bloggers and common sense, it looks like Apple DOES test it under “tight jeans and I sat on it” stresses… though I still do recommend trying it.

      This isn’t Apple’s first manufacturing rodeo you know…

  • collider

    That’s the best response I’ve read to this whole idiotic thing, Jim!

  • Merckel

    Apple is getting trolled by the media and the nine, brain-challenged iPhone users who don’t know how to care for their electronic gear — and that includes not sitting on it. Duh.

  • HowmaNoid

    It thought it was called “Will it BLEND” not bend…

  • 11thIndian

    It honestly doesn’t matter how few people have the issue. It’s the traction it gains on the internet. And there are LOADS of people out there who for one reason or another are driven to push ANY issue related to the phone.

    iOS 8.0.1- Apple’s fault Bending- take care of your crap, you twit!

    • lucascott

      actually for the traction issue the bending is a ‘design flaw’ and Apple should fire everyone, give us all free phones and close shop

      oh and deport Jony cause he sucks

  • Bob G

    “They also feature stainless steel and titanium inserts to reinforce high stress locations…”

    Show them to me in the iFixit tear downs. There aren’t any unless they are talking about the blocks of metal for the screws to screw into…and those aren’t going to stop the bending.

  • Colon

    “If you purposely bend your phone, any phone, you’re a fucking moron.”

    Oh, that’s just rude. How can Apple test their iPhones, if they don’t purposefully bend them!

    • applepie

      Useless question:

      “We also perform rigorous tests throughout the entire development cycle including 3-point bending, pressure point cycling, sit, torsion, and user studies.” Read well dude…tssk

  • Let me say what I think about this whole thing:

    “If you purposely bend your phone, any phone, you’re a fucking moron.”

  • Kriztyan

    I have an iPhone 6, not the plus. The fist thing I did was place it on a good quality case. I spend $750.00 for it. I think I can justify the $35.00 for the case.

  • Apple also uses highly recyclable environment friendly materials on the products. I would really want to know recyclability scores for Shamesong Galaxy, Nokia and Motorola devices.

  • JohnDoey

    We’re only a step away from Apple releasing a new phone and somebody making an Internet sensation about the screen being so bright it hurt their eyes.

  • iMikhalis5

    I have iPhone 5. And I will never buy this piece of spit, called i6! It looks ugly big.

    • “It looks ugly big.”

      So you haven’t actually seen or held one?

  • iMikhalis5

    Samsung, I betrayed you. Sorry!