Tim Cook’s Charlie Rose interview

A few days ago, fresh from the iPhone 6, Apple Watch, Apple Pay launch, Tim Cook appeared on The Charlie Rose Show. The show edited and released the first half of that interview Friday night. The complete video is embedded below, courtesy of Hulu.

I love Charlie Rose’s interview technique. He’s laid back, draws his subjects in, let’s them unburden themselves. He has a collection of issues he wants to explore, but does so so softly, you might not realize he’s even steering.

There’s a lot to enjoy here. Charlie gets hands on with the new iPhones and a look at the Apple Watch on Tim’s wrist. Interestingly, Tim wore his watch, but controlled it himself, saying “I may have some things on here that you shouldn’t see just yet.”

Charlie talks IBM partnership, Beats acquisition, product design philosophy and a lot more.

Tim talks about Steve Jobs with great reverence. He tells the story of Steve telling him he was going to be Apple’s new CEO, getting the sense that Steve was not going to bounce back.

Thoughtful interview, well worth watching.