This guy’s replies to 9/11 brand Tweets sum up everything that’s wrong with 9/11 brand Tweets

AdWeek:

Sean Bonner says, “There’s no way for a brand to “insert themselves into a conversation” about a tragedy like this without it being bad.

“Today (or whatever other tragedy this kind of thing has happened with) isn’t the time for marketing. It isn’t the time for branding or getting people to pay attention to companies. It’s a time for people to interact with each other, and the only respectful thing for brands to do is stay out of it and wait for tomorrow to get back to business.”

I see these kinds of marketing “tributes” all the time in these situations and Bonner and Monteiro are right – if you are a brand, just STFU.