Comments on Apple “newest” digital device

Here are some comments on the announcement of Apple’s “newest” digital device:

“I was so hoping for something more.”

“Great just what the world needs.”

“Heres an idea Apple – rather than enter the world of gimmicks and toys, why dont you spend a little more time sorting out your pathetically expensive line up? Or are you really aiming to become a glorified consumer gimmicks firm?”

“I still can’t believe this! All this hype for something so ridiculous! Who cares? I want something new! I want them to think differently!”

“Why oh why would they do this?! It’s so wrong! It’s so stupid!”

“Come on everyone, y’all are saying it sucks before you have even held it in your hand.”

“The reason why everyone’s dissapointed is because we had our hopes up for this incredible device.”

Pretty typical commentary.

Except, all of the above is taken from the forums at Macrumors and all of the above, and more, are referring to the launch of the original iPod.

Some things never change.



  • peteo

    Nice, sounds just like the Apple watch war going on @ Macrumors. Might have been differnt if we saw some thing like this @ the event pic.twitter.com/6744zkrqhm

    • SockRolid

      You do realize that the quotes were all about iPod. Not about Apple Watch. Right?

      • of course he does. he’s saying those comments “sound just like” the current apple watch war at MR, which was the exact parallel shawn was making.

  • Look, on the internet, no one knows you’re 14 years old. This is why we ignore comments. They’re written by children. Actual children. 90% children.

    • SockRolid

      I’m 12 years old. There. I said it.

  • Nick

    Well played. That’s why i keep on coming back here time after time.

  • TheDude

    What’s really funny is that if you go back to every major Apple launch where you can find online comments (I guess the iPod is probably the oldest one where you can find), there always seems to be this gaggle of non-forward thinking idiots who call the release an utter failure that will go no where. They said Intel would be the death of the Macintosh, in reality more Macs have been sold since the “switch”. OS X would kill the Mac platform, in reality it’s most successful Mac OS AND Unix release ever. iPhone, iPod touch, iPad, etc all were panned. Every release the naysayers say the same thing, and every release they are wrong. Maybe it’s time for them to shut the fuck up, man.

    • SockRolid

      The original iMac was released a few years after Mosaic. So there might have been some comments on a BBS or forum about it.

      (NCSA Mosaic was the first web browser. And AltaVista was the first web search engine. Trust me.)

      • let’s check gopher.

        • Sigivald

          Or BBS records from the 80s…

      • Derek Ledbetter

        Mosaic was the first browser for personal computers like Windows, Mac and Amiga, though earlier browsers were available for Unix workstations.

    • “No wireless. Less space than a nomad. Lame.”

  • SockRolid

    “… all of the above is taken from the forums at Macrumors …”

    It’s hard for uber-geek wannabes to relate to the average consumer. The typical uber-geek wannabe likes to feel superior to them, and arcane knowledge of technical issues gives them the expertise necessary for them to enjoy that feeling. Because, at one time, technical knowledge was necessary to operate many popular consumer electronics goods. The uber-geeks were the high priests / priestesses of the PC era.

    Not any more. Consumer electronics like iPod, iPhone, iPad, and soon Apple Watch, make all that deep technical knowledge redundant. The average consumer feels sorry for the uber-geek wannabe because consumers no longer really need his/her expertise. S/he’s alone in the corner, tapping furiously on a mobile device screen at parties (just like other social outcasts) instead of being at the center with people asking for technical salvation.

    All of which leads to this: “What do do? What to do? Oh, I know! I can post on Macrumors and show the world what an uber-geek I am, and how wrong everyone else is about technical stuff!”

    • fuchsdh

      I’d say an uber-geek still has a massive leg up on the rest of the world. I wouldn’t call myself any sort of savant with this stuff–I know basic Terminal commands and can swap my RAM and graphics card. But that still puts me at a huge advantage–I know how to create strong passwords, I keep up when there are security leaks, I know when to buy and when to wait for the next version, and where the good deals are. The amount of knowledge required to drive consumer hardware might have gone down, but the advantages to knowing more than the bare minimum remain fairly strong.

      I think the reaction is simpler to parse: enthusiasts like us and those who talk about this sort of stuff online are probably a fairly different demographic, with different desires, use cases, and needs. So when a tech product isn’t hitting our niche, some people erroneously believe “not for me = not for anyone”. If there’s any sort of “entitlement” going on, it might be from people who believe since they are early adopters they have an outsize role in determining the success of the hardware.

      • you know how to create strong passwords? sorry, but i dont find much value in that. the moment the database is breached your “strong” passwords are worthless, just like the weak ones…despite the hashing we all have to change them again. may as well be using a password manager for dummies.

        agreed on the obvious fact most enthusiasts on sites like MR seem to forget — they aren’t normal consumers. their crits are not the crits my mom & dad have of consumer electronics.

        • fuchsdh

          Strong passwords will protect you from social engineering, though—especially if you’re also not the person who puts real information into security questions. And if you’re not repeating passwords like most people are, then it’s less likely you’ll be compromised across multiple accounts. There’s a pretty huge utility in that.

          • true, but password managers will accomplish this same goal for POTS (persons on the street). consumer computing is making that stuff less arcane, going back to SockRolid’s point about why semi-elevated techo-priests are having fits online these days.

  • Paul Schena

    Very cool post!

  • Grunspuddle

    I think people forget some historical context WRT the original iPod, though: we were expecting something more than an MP3 player. This was around the time of the Segway, which was supposed to be a world-changing device (nobody knew it was just a motorized scooter), and there was speculation that Apple was involved with that.

    • a lot of people wanted a Newton heir. (they got it, just 6 years later…)

    • Sigivald

      Well, I wasn’t expecting anything “more than an MP3 player”, though I also wasn’t expecting an MP3 player.

      I do recall immediately wanting one, because it was the best MP3 player UI on Earth, and indeed, I did get a 1G iPod.

      Beat the socks off of the Creative POS I had before it.

  • StruckPaper

    The killer apps on the iPod and iPhone were evident at launch. For the iPad, less obvious and even Apple had to allow it to emerge. The same is true of the AppleWatch. I think the killer app will be a new messaging platform.

    • “Yo!” “yo.”

    • Sigivald

      Dubious as hell about that, personally, but who knows? Maybe you’re right!

      If there’s a killer app, I suspect it’ll be “letting you mostly keep your phone not-in-your-hand”.

      (Hell, maybe really good customizable watchfaces and audio player control and the like is more killer than it seems…)

  • Tom_P

    Wow! And I thought they were all about Apple Watch. You fooled me really. Good job sir.

  • Ahh, MacRumors Thread #500, a classic example of Steve Jobs being right when he said that the consumer doesn’t know what they want.

  • MrPhotoEd

    Brilliant, well done!

  • Andy Orr

    Best post yet on the new Apple Watch.

  • oh thats rich! nice…

    here’s another one I’ve heard the watch called:

    “I’d call it the Cube 2.0 as it won’t sell”

  • This is one of my favorites.

    Any way you spin this it is: 1. Not revolutionary. Big capacity mp3 players already exist. With Creative Labs’ entrance into the firewire arena, future nomads will have similar specs and better prices. 2. A bad fit. This product is outside Apple’s core competancy – computing devices. When many are calling for a pda, they release an MP3 player. 3. Without a future. This Christmas you will see mp3 players be commoditized. Meaning that the players from Korea will be way less expensive tha iPod. The real money is in DRM and distribution (ala Real Musicnet). If Apple were smart they would be focusing on high gross revenue from services rather than a playback device.

    “Without a future.”

    As usual, it wasn’t enough to just say the device didn’t appeal to you. You had to spin an elaborate scenario involving every half remembered term from “Wall Street” combined with “my use case scenario is the only possible one” and craft a detailed response that would only serve to illustrate, 13 years later, just how little you actually knew.

    • Sigivald

      The real money is in DRM!

      (RealNetworks. Isn’t it nice to live in a world where you never, ever, have to use a Real product?)

      • Moeskido

        Amen.

      • Gods, Real was such a slime ball of a company.

  • And here’s my favorite list of clueless comments, from Jim D’s own MacCentral on that day:

    • “I still can’t believe this! All this hype for something so ridiculous! Who cares about an MP3 player?”

    • “All that hype for an MP3 player? Break-thru digital device? The Reality Distortion Field is starting to warp Steve’s mind if he thinks for one second that this thing is gonna take off.”

    • “Better bring that price down or you wont sell any of these babies”

  • GFYantiapplezealots

    HAHAHAHA! Same things were said about the iPad.

  • lkalliance

    So the general response to these is something along the lines of, “You should see it in person first before you decide.” Generally speaking. But I’m wondering this morning, what will be the experience of seeing it in person, in the Apple Store?

    Going and playing with a Mac or an iPod or iPhone or iPad is pretty straightforward: There’s a series of devices, tethered, that you can pick up and play with. A variety of colors, sizes, displays, all there for you to see and touch.

    It’s not all that different, fundamentally, than at, say, Best Buy, or even at the AT&T Store (though the actual experience is much better).

    But with the Apple Watch, you’re going to want to try it on. You’re going to want to compare several combinations of strap and watch size. You’re going to want to tether it to your phone. Aren’t you?

    I am very interested to see what Angela Ahrents (sp?) comes up with. Can this be accomplished in the same way? How? If I go to a jewelry shop looking for an expensive watch, I expect to be able to try them on. A store clerk would be giving me 1-to-1 service, ready to pull out a specific watch from a locked display case for me to try on. That seems fundamentally different than the experience at an Apple Store with other devices.

    Will be very intrigued to see what Ms. Ahrents comes up with.

  • Sigivald

    “No wireless. Less space than a nomad. Lame.

    That is never going to stop being funny.

  • Randy Edmonds

    love it! Great post dude!

  • Excellent. If only all of us who live in the blogosphere could learn how utterly meaningless our opinions and comments really are, the rest of us would be deprived of an excellent source of entertainment.

  • richardmac

    Shawn King, you are my hero.

  • SDR97

    I’ll cop to it: even as a lifelong Mac user and excited iMac purchaser, I thought “is that it?” after the iPod announcement. I thought the name was dumb, and I thought it was overkill for an MP3 player.

    And then somehow in between the announcement and the launch, I got to the point where I went out and bought one the first day they were available, hanging out before CryWolf Consulting even opened in San Diego that day. There was a line of 1, me. Ah, those were the days.

    Of course, just because past predictions of Apple failure didn’t come to pass doesn’t mean predictions of Watch failure won’t come true. All I know is I want one. Save me from the tyranny of taking my phone out of my pocket, Apple! (I mean save me in a better way than my Pebble already does.)

  • Slurpy2k11

    Reading this suff is depressing for me. It proves that humanity really does not evolve. EXACT same fucking comments in 2014 as in 2001, almost EXACT same circumstances- except that Apple has proven itself about a million times between then and now. And yet, just replace iPod with Watch, and Steve with Tim, and it’s like I read these same comments everywhere else on the blogosphere after the keynote. At least Apple has learned not to give a fuck about kneejerk opinions.

    Also not surprising this was from Macrumors, the same vitriolic cesspool of Apple hatred- oh no sorry, “Disappointed Apple fans” 13 years later. Makes me wonder if its the same people posting there now, or if the same kinds of people are attracted to that site.

  • imthedude

    I’m just gonna say, I think it’s a fine watch, just not something I’d use. I don’t think its historic, when compared to the Mac, iPhone and iPod.