> Microsoft may be understandably peeved about this after committing to spend $400 million on an exclusive advertising and equipment deal with the NFL, but then the networks that cover the games aren’t under the league’s control. Educating their commentators may be as important to Microsoft as enlightening the rest of the world to the Surface’s advantages.
I disagree. These announcers are well educated. Watch the video below. They know an iPad-like device when they see one.
The term iPad is on its way to becoming a generic term, like vaseline and hoover. You can now get a usable, more than good enough Android tablet for 100 bucks; many of them are intentionally styled like iPads, and many people call them iPads. Whether that is good or bad for Apple remains to be seen.
LOL! And unlike Monster, or Rollerblade, Kleenex, or Xerox, you can bet Apple won’t be sending letters to them telling them to stop for violating their trademark. The trademark has done it’s job.
If you mean more than good enough like I would consider breathing more than good enough after being teargassed, I guess that would be the case.
Bad for Apple how? Someone so cheap they would rather deal with a crappy tablet with compromised Android malware everywhere rather than an iPad with iOS means there was never going to be a sale there for Apple anyway.
Funny, I tuned into last night’s NFL game for about 5 minutes and the announcers showed a clip of a player using one of those Surfaces and mentioned him reviewing plays on his “iPad.”
Dang it. Too late to ask someone to pass me a Kleenex.
I can’t blame the commentators, in the brief glances from the front of these devices, they look suspiciously more like iPads than Surfaces.
Are we sure they aren’t iPads? Surface may be a sponsor, but practical usability on the sideline won’t be sacrificed for a sponsorship. No brand name or logo is visible on the devices.
It’s one thing to try to stuff Bill Bellicheck into officially sanctioned clothing, but the second a tablet doesn’t work right, keeping him from making a play-call in a timely manner, you will see a tablet being “spiked”.
If my suspicion is correct, and those bright blue cases are as much to cover up a certain fruit-flavored logo, as for protection. It’s only a matter of time before Microsoft gets even more embarrassed.
It’s like a celebrity who endorses Samsung or Blackberry, then tweeting from an iPhone, only on live television.
It happended again during Monday Night Football during the Arizona game.
It’s mostly good. But consider that if everyone sees all tablets as an iPad, why buy the expensive one? You have to think along the lines of your typical consumer. We are above them 😛
In the US, Hoover is known only as just one brand of vacuum cleaner. It’s not used as a generic term.
This is even better than Samsung’s paid shills tweeting from their iPhones. $400 Mn and they promote the competitions brand. Way to go Microsoft! LOL